Privacy Policy
Welcome to the Odessu shopping service, provided through Odessu.com and owned by Trendsnd Inc. We are a personalized shopping service that curates clothing recommendations based on detailed customer profiles. This privacy policy applies to the odessu.com website and our email services. Please read this Privacy Policy and our Terms carefully, as by using our Website you agree to be bound by both documents.
Terminology & Definitions
In this Privacy Policy, we use the following vocabulary:
"Odessu.com" or "we" or "us" refers to our company, known as "Trendsnd Inc", which also conducts business as "Trendsnd"; our Website; our Service; depending on the context in which the word is used;
"Service" refers to the services that we provide through our Website, including our personalized styling recommendations, product curation, and email newsletters;
"Website" refers to our website, www.odessu.com;
"User" and "You" refer to anyone who uses our Website
Information Collected
Style and Fit Profile Information
We collect detailed information through our style, size, and fit quiz to provide personalized product recommendations. This includes:
- Body measurements and characteristics (height, weight, body type, body shape)
- Size preferences across different clothing categories
- Style preferences and fashion choices
- Fit concerns and preferences
- Price point preferences
- Specific clothing items of interest
- Age
Users can update and modify this information at any time to maintain accuracy.
Identifying Information
We collect certain personal information when you sign up for our Service, including:
- First and last name
- Email address
- Shopping preferences and history
- Quiz responses and profile updates
Usage and Interaction Data
We collect data about how you interact with our recommendations and email campaigns, including:
- Email open rates and click-through rates
- Product interaction history
- Purchase history (when shared by partner brands)
- Website navigation patterns
- Quiz completion and updates
Use of Personal and Other Information
Your information is used primarily for three core purposes:
1. Personalized Product Recommendations
- Creating and maintaining your style and fit profile
- Filtering retailer inventories based on your preferences
- Generating tailored product recommendations
- Customizing email newsletters and campaigns
2. Email Communications
- Sending personalized product recommendations
- Delivering customized email newsletters
- Communicating about relevant offers and updates
- Providing style and fit guidance
3. Analytics and Insights
- Analyzing customer preference trends
- Generating aggregated shopping behavior reports
- Tracking recommendation effectiveness
- Providing partner brands with anonymized customer insights
- Maintaining historical data for trend analysis
Data Sharing with Partner Brands
We share aggregated, anonymized data with our partner brands to help them understand:
- Customer demographics and preferences
- Product performance metrics
- Email campaign effectiveness
- Market trends and customer behavior
This shared data never includes personally identifiable information unless explicitly authorized by you.
Data Security and Storage
We implement appropriate security measures to protect your personal information. All data is stored securely and accessed only by authorized personnel for the purposes described in this policy.
Communication Preferences
You can manage your email preferences or opt out of our communications by:
- Using the unsubscribe link in our emails
- Emailing contact@odessu.com
- Updating your preferences in your account settings
Contact Information
For privacy-related questions or requests, please contact us at contact@odessu.com.
Changes to this Policy
We reserve the right to update this privacy policy at any time. Any changes will be posted on this page with an updated effective date. Your continued use of our service after such changes constitutes acceptance of the updated policy.
Effective Date: December 13, 2024